Study World - College of Design and Media

Visual Communication


The Visual Communication boasts about a unique amalgamation of creativity, exploration and techniques. Pathway in Communication Design equips students for content development in diverse media like print media, motion graphics, film and television, photography, digital media, web and app design, and other interactive applications. It helps students to develop a personal and visual vocabulary using hand skills, artistic expression, and creative strategy, along with appropriate software tools. After a basic exposure to design thinking and conceptualization, the pathway follows a flexible elective curriculum covering a wide range of communication design specializations.

Learning Methodology

Our course lays strong foundation for development of design aesthetics, design articulation, conceptualization, research and individual expression and display of creativity. An overview of Design will be established to embed a Foundation for the student to becoming a Design thinker or Design strategist. The course aims to formulate a fundamental foundation and build a sound, basic grounding for later disciplinary competencies in the domain. Understanding of ‘Design Context’ and ‘Image Creation’ will introduce and provide the conceptual, theoretical and applied knowledge for Graphic Design and Advertising.

Students will learn through:

  • Classroom lectures.
  • Project briefings
  • Demonstrations.
  • Presentations.
  • Research.
  • Studio workshops.
  • Tutorials.
  • Audio visual references.
  • Educational excursions.
  • Peer evaluations.

Assessment criteria

The student’s work will be evaluated with comparatives with their specified learning outcomes of their respect modules, mentioned in the student’s hand book. Assessment mainly will be conducted on the parameters such as final portfolio, final display and visual and verbal presentation and reflective learning journal. The evaluation may be conducted by a panel of internal and external jury members and examination.


Higher secondary graduation certification from any recognized board or university, in any discipline.

Careers and employability

Considering the high ambition bars set up by the new generation, we have devised our course in a manner where we ensure skill development and employability. We aredeveloping an “incubation centre” which will share its resources with the students for 12 months after they graduate, to help them to establish their position in the market. The Placement and corporate relations cell would hold the responsibility for the placement of the students in relevant opportunities in the industry. Mentoring and guidance by the Faculty will enlighten students about the emerging opportunities in the Industry. The School will organise several industry interactions with Industry leaders and field visits for exposure in the Industry.

After the completion of the course the student will have opportunities of work such as:

  • Animator.
  • Advertising artist or copywriter.
  • Digital photographer.
  • Graphic designer.
  • Illustrator.
  • Web designer
  • Web developer.
  • Layout artist.
  • Multimedia specialist.
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Live The Moment

SWCDM offers the highest level of Infrastructure and the student’s interest remain our first priority. We are proudly committed to provide the students, best assistance and guidance in their learning process. We boast of a very experienced faculty resource, who are from best design colleges and are also contributing in sharing their knowledge at various design institutes such as NIFT,NID, ARCH, PEARL ACADEMY etc. Read More

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